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Advertising (FFN_741)

DGIF baseline 2026-1, the latest. Earlier baselines: timemap.

RDF: ffn_741.ttl

Name
advertising
Attribute
FFN Feature Function
Definition
The provision of a full range of advertising services including advice, creative services, production of advertising material, media planning, and the purchase of media placement.
Description
Includes, for example, the creation and realization of advertising campaigns (for example: creation and placement of advertising in print media, electronic services, and/or on outdoor displays) and conducting marketing campaigns and other advertising services aimed at attracting and retaining customers (for example: product promotion, point-of-sale marketing, and direct mail advertising).
Accepted
2013-10-18
Allowed for
Mappings

Source: DGIF 2026-1 QEA model, DGIWG. Standard: DGIWG 206-3. Licence: CC BY 4.0, © DGIWG.

OSM mappings: OSM_to_DGIF_V3.csv of che-dgif-interlis-tools. Licence: MIT, © 2026 Michael Lanini (swisstopo). See the FAQ.