Home › value › ffn_741
Advertising (FFN_741)
DGIF baseline 2026-1, the latest. Earlier baselines: timemap.
RDF: ffn_741.ttl
- Name
advertising
- Attribute
- FFN Feature Function
- Definition
- The provision of a full range of advertising services including advice, creative services, production of advertising material, media planning, and the purchase of media placement.
- Description
- Includes, for example, the creation and realization of advertising campaigns (for example: creation and placement of advertising in print media, electronic services, and/or on outdoor displays) and conducting marketing campaigns and other advertising services aimed at attracting and retaining customers (for example: product promotion, point-of-sale marketing, and direct mail advertising).
- Accepted
- 2013-10-18
- Allowed for
- Mappings
Source: DGIF 2026-1 QEA model, DGIWG. Standard: DGIWG 206-3. Licence: CC BY 4.0, © DGIWG.
OSM mappings: OSM_to_DGIF_V3.csv of che-dgif-interlis-tools. Licence: MIT, © 2026 Michael Lanini (swisstopo). See the FAQ.